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Archive for the ‘Marketing’ Category

The secrets of Barnes village are out!  HOMES and GARDENS are publishing an article in their April edition and LIVING etc are doing the same in their June edition.  The more locally distributed TIME and LEISURE (distribution 50,000 homes) is publishing an article in June and again in their July edition, which is specifically about the Fair.  We are hoping to be interviewed soon, by Radio Jackie about the Olympic Studios (which has just been sold by EMI).  Barnes was also featured on TV last week (albeit rather briefly) on House Gift.  The team travelled all the way from Wimbledon to seek gifts at Tobias and the Angel and the Dining Room Shop. It seems word has got out….!

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Questions Questions

MARKET RESEARCH

They say knowledge is power.  If you are a prospective retailer in Barnes you’ll want to know what sort of shops Barnes residents want to shop in. If you already have a shop you may want to know whether your customers want you to change your opening hours.  Although there’s a surprising amount of data available on Barnes – ranging from the census to expensive reports that big retail chains can buy to find out how much Barnes residents typically earn – the real nitty gritty information isn’t available. That’s why I’m currently distributing questionnaires to randomly selected shopkeepers and residents.  I will also be approaching shoppers on Saturday mornings with a questionnaire (so please don’t run away!)

I hope to have done my number-crunching by the beginning of April and will share the information with you as soon as I have it. It’s going to make fascinating reading.

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