RESEARCH RELATED TO THE BARNES FARMERS’ MARKET
Last July, with the help of a student from St Mary’s college, I conducted a survey inside the farmer’s market. The questionnaire had 9 questions and I interviewed 50 people using random sampling. The results of this are as follows:
1. Where do you live?
60% came from Barnes.
14% came from Putney (their Farmers’ market is on Friday).
The rest came from Sheen, Hammersmith, Fulham, Wandsworth and Harrow with 2 visitors from Staffs and Warwick.
2. How did you travel here today?
30% came by car.
12% cycled and the rest by bus, train and scooter. It surprising that so few came by bus but perhaps the lack of clear signposting at Hammersmith is the cause of this.
3. If you came by car, how easy was it to park?
Of those who came by car, 80% said it was easy to park! Do they know something we don’t?!
4. How often do you come to the Farmers’ market?
50% came every week and 26% came fortnightly.
5. From which stalls have you made purchases?
20% bought fruit and vegetables. This is hardly surprising as Barnes has only one outlet (Two Peas in a Pod). 15% meat. 13% pastries. 11% bread. 10% olives. 8% cheese.
6% fish. 6% meat pies. 6% soft drinks 5% miscellaneous items.
6. Would you like to see any new produce on sale here?
Flowers and plants were suggested most often with delicatessen running second. Many people feel that central Barnes could do with a deli like Gusto and Relish in White hart lane and almost all of the houses have large gardens, so a garden centre would be terrific. Agents of empty shops please note.
7. Why do you choose to buy in the Farmers’ market?
26% said because it’s fresh.
22% said it was because it is good quality
20% said they wanted to support farmers (!)
13% said because they liked to buy organic.
Others thought it was fun, and only one said they thought it was cheap.
8. Will you be visiting any shops in Barnes also today?
44% sadly said no.
33% said yes and had a particular shop in mind to visit.
23% said yes and were, just for browsing.
9. Will you be visiting a cafe, pub or restaurant also while you’re here?
70% said Non. Oh dear.
So to summarise Barnes Farmers’ market has a group of loyal, local followers who come regularly but unfortunately do not make a morning or a day of it. Perhaps that is something we can work on.